The Business & Innovation edition looks at the big picture of the insights industry and how individual organizations (both research suppliers and buyers) fit into this ecosystem. It explores the challenges and opportunities across the industry as a whole. You’ll learn how external changes spur innovation and impact business outcomes, expectations, and strategies.
Why AI is the buzz topic circulating the industry
Which companies are most likely to expand their research budgets
Whether suppliers or buyers are more likely to feel optimistic about their business outlook
Why automation and big data are among the greatest opportunities
Which 12 companies debuted on the 'Top 50 Most Innovative Companies' list
The Insights That Work eBook is your guide to how top market research companies are solving research problems for some of the world’s biggest brands.
Annual survey participants for the Business & Innovation edition vote for the 'GRIT Top 50 Most Innovative Companies' list. This report shows you how these innovative companies are creating value for their largest clients including Microsoft, Unilever, and Nissan.
Each case study in this guide explains a business challenge, describes a solution, and shows the outcome—to demonstrate what’s possible in the future of insights.
GreenBook and Zappi are proud to announce the inaugural GRIT Future List—an awards program that recognizes leadership, professional growth, personal integrity, and a passion for excellence in the next generation of insights creators, users, and marketers.
Selected from hundreds of nominations, this year's honorees have exceptional academic backgrounds, advanced career performances, and a wide variety of research and volunteer roles. They've published research, received numerous collective awards and accolades, and performed at conferences (including TED) around the world.
The Insights Practice edition looks at the inner workings and evolving nature of insights organizations and the role of insights professionals, both clients and suppliers. This report explores the methodologies, tools, and approaches that are being used, now and in the near future. It also describes how the insights profession is changing and what it will take for market researchers to adapt and thrive.
What’s the deal with neurometrics?
Which skill 46% of professionals think is most important to have in the industry
How tech-enabled tools will help address revenue declines
Webcam-based interviews beat out this
Why DIY tools are more threatening to suppliers than automation
The GRIT Future List
Celebrating the next generation of insights creators and users
By Researchers, For Researchers.
Your strategic guide to consumer insights.
The profession, business, and practice of insights are changing fast. When you understand what's happening in the industry, you can be prepared to adapt.
Join tens of thousands of global readers to find critical trend data, analysis, and expert commentary in sereval editions of the GRIT Report. Use GRIT to future-proof your career and help your organization thrive.