Business & Innovation Edition 

(Previously the Q1-Q2 GRIT edition)

USE THE REPORT

Free - no registration needed!  

The Business & Innovation edition looks at the big picture of the insights industry and how individual organizations (both research suppliers and buyers) fit into this ecosystem. It explores the challenges and opportunities across the industry as a whole. You’ll learn how external changes spur innovation and impact business outcomes, expectations, and strategies. 

You’ll learn:  

  • Why AI is the buzz topic circulating the industry
  • Which companies are most likely to expand their research budgets
  • Whether suppliers or buyers are more likely to feel optimistic about their business outlook
  • Why automation and big data are among the greatest opportunities 
  • Which 12 companies debuted on the 'Top 50 Most Innovative Companies' list 

Featuring: 

GRITscape industry map

The GRIT 'Top 50 Most Innovative Companies' list (now with all-new subcatagories) 

The GRIT 'Top 25 Most Innovative Clients' list  

Looking for past reports?  

HEAD TO THE ARCHIVE 

Need a visual summary? 

VIEW THE INFOGRAPHIC  

Want to explore trends and historical data? 

ACCESS THE KNOWLEDGEHOUND PORTAL 

Looking for the data? 

USE OFFICE REPORTS 

Get the next edition of GRIT delivered straight to your inbox.

Join 80,000+ insights professionals.

BECOME A GRIT INSIDER

Insights That Work

Real stories. Real results. 

Free - no registration needed!  

The Insights That Work eBook is your guide to how top market research companies are solving research problems for some of the world’s biggest brands.  

Annual survey participants for the Business & Innovation edition vote for the 'GRIT Top 50 Most Innovative Companies' list. This report shows you how these innovative companies are creating value for their largest clients including Microsoft, Unilever, and Nissan.  

Each case study in this guide explains a business challenge, describes a solution, and shows the outcome—to demonstrate what’s possible in the future of insights.  

Looking for past editions?

HEAD TO THE ARCHIVE 

Get the next edition of GRIT delivered straight to your inbox.

Join 80,000+ insights professionals.

GRIT Future List  

The next generation of insights leaders.

Congrats to the inagural honorees:

GreenBook and Zappi are proud to announce the inaugural GRIT Future List—an awards program that recognizes leadership, professional growth, personal integrity, and a passion for excellence in the next generation of insights creators, users, and marketers.  

Selected from hundreds of nominations, this year's honorees have exceptional academic backgrounds, advanced career performances, and a wide variety of research and volunteer roles. They've published research, received numerous collective awards and accolades, and performed at conferences (including TED) around the world.  

View the full list of this year's honorees in the latest Insights Practice edition.  

Any questions? Please contact us at marketing@greenbook.org.


Looking to nominate a colleague for the next Future List?  

Let us know and we'll keep you posted. Nominations open in late summer.

Insights Practice Edition 

(Previously the Q3-Q4 GRIT edition)

START USING THE REPORT

Free - no registration needed!  

The Insights Practice edition looks at the inner workings and evolving nature of insights organizations and the role of insights professionals, both clients and suppliers. This report explores the methodologies, tools, and approaches that are being used, now and in the near future. It also describes how the insights profession is changing and what it will take for market researchers to adapt and thrive.  

You'll learn: 

  • What’s the deal with neurometrics
  • Which skill 46% of professionals think is most important to have in the industry 
  • How tech-enabled tools will help address revenue declines 
  • Webcam-based interviews beat out this
  • Why DIY tools are more threatening to suppliers than automation  

Featuring: 

The GRIT Future List Celebrating the next generation of insights creators and users  

Looking for past reports?

HEAD TO THE ARCHIVE 

Need a visual summary? 

VIEW THE INFOGRAPHIC  

Want to explore trends and historical data? 

ACCESS THE KNOWLEDGEHOUND PORTAL  

Looking for the data? 

USE OFFICE REPORTS 

Get the next edition of GRIT delivered straight to your inbox.

Join 80,000+ insights professionals.

New GRIT edition: Business & Innovation

The #1 strategic planning tool in insights. 

 By Researchers, For Researchers. Your strategic guide to consumer insights.  

The profession, business, and practice of insights are changing fast. When you understand what's happening in the industry, you can be prepared to adapt.

Join tens of thousands of global readers to find critical trend data, analysis, and expert commentary in sereval editions of the GRIT Report. Use GRIT to future-proof your career and help your organization thrive.

WHICH EDITION WILL YOU READ FIRST? 

Business & Innovation (previously Q1-Q2 edition)  

 Summer 2019  

  •  Featuring the GRIT Top 50 Most Innovative Suppliers List 

Insights Practice (previously Q3-Q4 edition)  

Winter 2018

  •  Featuring the GRIT Future List

Fall 2018 

  •  Case studies from the GRIT Top 50

GreenBook Market Leaders Report 

Coming Fall 2019

  •  Ranking of MR firms by revenue and analysis of their success

USE GRIT TO:

Effectively plan your annual forecast 

Convince stakeholders or partners

Create an accurate market analysis

Create RFPs for clients

IN PARTNERSHIP WITH:

Get future editions of GRIT delivered straight to your inbox.

Sign up for our mailing list. 

You can manage your email preferences or unsubscribe at any time. GreenBook protects your privacy under the General Data Protection Regulation. We will not share or sell your personal information.

404

PAGE NOT FOUND

But that doesn't mean we can't help you find what you're looking for!