The Insights Practice edition looks at the inner workings and evolving nature of insights organizations and the role of insights professionals, both clients and suppliers. This report explores the methodologies, tools, and approaches that are being used, now and in the near future. It also describes how the insights profession is changing and what it will take for market researchers to adapt and thrive.
What’s the deal with neurometrics?
Which skill 46% of professionals think is most important to have in the industry
How tech-enabled tools will help address revenue declines
Webcam-based interviews beat out this
Why DIY tools are more threatening to suppliers than automation
The GRIT Future List
Celebrating the next generation of insights creators and users