Insights Practice Edition 

(Previously the Q3-Q4 GRIT edition)

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The Insights Practice edition looks at the inner workings and evolving nature of insights organizations and the role of insights professionals, both clients and suppliers. This report explores the methodologies, tools, and approaches that are being used, now and in the near future. It also describes how the insights profession is changing and what it will take for market researchers to adapt and thrive.  

You'll learn: 

  • What’s the deal with neurometrics
  • Which skill 46% of professionals think is most important to have in the industry 
  • How tech-enabled tools will help address revenue declines 
  • Webcam-based interviews beat out this
  • Why DIY tools are more threatening to suppliers than automation  

Featuring: 

The GRIT Future List Celebrating the next generation of insights creators and users  

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